The Armed Forces have spent more than $7 billion on recruitment and retention efforts over the past three years
Between 2022 and 2024, the Navy led all branches in spending on recruiting and retention, with the Army coming in second.

Soldiers on the border
Over the past three years, the Armed Forces spent more than $7 billion to boost recruitment and retain service members.
Between 2022 and 2024, funding for both recruitment and retention steadily increased each year.
In 2022, the Department of Defense (DoD) spent $527.1 million across the four military branches on recruitment. That amount rose to $755.5 million in 2023 and $805.2 million in 2024, totaling nearly $2.1 billion over the three years.
To retain service members, the DoD spent $1.19 billion in 2022, $1.76 billion in 2023, and $2.09 billion in 2024, totaling $5.04 billion over the three years.
According to official data compiled by the Associated Press, the Army was the branch that spent the most over these three years—$999 million on recruitment and $2.109 billion on retention.
Right after the Army, the Navy was the next highest spender, receiving $992 million for recruitment and $1.44 billion for retention. Following them were the Air Force, with $45.5 million for recruiting and $1.073 billion for retention, and the Marine Corps, which spent $51.3 million and $426.7 million respectively.
Recruiting in 2025 soars
Defense Secretary Pete Hegseth attributed this growth to a strong desire among Americans to join the military.